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EXPOSED The Economics of What India Drinks

Why Your Friday Night Drink Costs 300% More Than It Should.

We expose the shadow economics, ruthless brand psychology, and hidden taxes behind every drop of alcohol poured in India. The truth is in the numbers.

Follow The Money ↓

DATA LEAK The Great State Rip-Off: Liquor Taxes Exposed

State excise duty isn't just a tax—it's a weapon. See the receipts on how states manipulate your wallet:

₹5,000 cr Bihar — The black market boom: What Bihar loses every single year since going dry. 1960 Gujarat — The year Gujarat went dry — discovering the loopholes in India’s longest-running ban. 6 states ban alcohol outright. Discover the black markets they accidentally created.

Reveal all 36 states & UTs →

BANNED Viral Exposés

The articles the industry hopes you never read.

0% Price Decoded
Why alcohol is the ONLY major product dodging GST — and who gets rich off it.
Price Decoded
The Border Arbitrage: Why your exact same bottle costs 300% more across state lines.
₹150 → ₹700 Bar Economics
The 500% Markup: How bars secretly price your favorite cocktails.
₹0 Tax Price Decoded
The CSD Economy: How the military liquor quota fuels a massive civilian black market.
Price Decoded
The Airport Illusion: Why Delhi Duty-Free is sometimes more expensive than a local shop.
90% Bar Economics
The Goa Cartel: Why almost every new Indian craft gin is forced to distill in one state.

Read All Exposés →  ·  Brands Decoded →

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